1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget?

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget? 2