Building a Call Quality Control Process for Paid Campaigns

https://inboundsignal.brightpathdigest.com/posts/building-a-call-quality-control-process-for-paid-campaigns

We noticed some paid campaigns were driving calls that never led to conversions, so we set up a quality control process. Now each call gets scored on script adherence, tone, and follow-up accuracy. It's helped us spot training gaps and cut wasted spend by focusing on what actually works.