Changing SaaS pricing often means juggling higher revenue per customer against...

https://www.alphabookmarks.win/changing-your-saas-pricing-can-boost-revenue-but-may-also-drop-conversions-in

Changing SaaS pricing often means juggling higher revenue per customer against a drop in conversions. In this article, we explore how a 31% conversion drop versus a 22% revenue lift played out in real terms