Changing your SaaS pricing can boost revenue but often lowers conversion rates....

https://meet-wiki.win/index.php/How_to_Communicate_a_Price_Hike_Without_Tanking_Conversions

Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue