Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://trentonsexcellentthoughtss.evergrovio.com/posts/how-to-audit-assumptions-in-a-pricing-forecast-model-a-practical-guide

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One case showed a 31% drop in conversions but a 22% lift in overall revenue