Composable Commerce: Why Mid-Market CTOs and Commerce Directors Are Walking Away — and a Practical Roadmap to Fix It

https://research-wiki.win/index.php/That_Moment_That_Changed_Everything_About_Delivery_Evidence:_A_Real-World_Case_Study

Why up to 60% of mid-market composable commerce projects miss targets The data suggests a striking pattern: many mid-market firms - those with $50M to $500M in revenue - struggle to convert composable commerce promises into reliable business