Don’t let an agency treat your EU expansion like a simple translation project....

https://www.paste-bookmarks.win/stop-treating-europe-like-one-big-market-real-success-demands-more-than-just

Don’t let an agency treat your EU expansion like a simple translation project. True localization requires matching content to specific locales, not just languages. Before you sign, demand technical proof—check their hreflang validation in Search Console