How Migaku, a Tokyo-Focused EdTech Startup, Rewrote the Rulebook on Hiring Marketing Agencies

https://reliabless.com/why-ignoring-bilingual-requirements-in-the-japan-market-harms-organic-growth-more-than-you-think/

Five years ago we hired the kind of Tokyo marketing agency every founder dreams about: glossy pitch deck, celebrity client logos, confident forecasts. The results were the opposite of the promise