Measuring AI search is a nightmare because answers aren’t deterministic; query...

https://technivorz.com/the-quiet-race-among-european-seo-firms-to-build-their-own-ai/

Measuring AI search is a nightmare because answers aren’t deterministic; query the same term twice and you’ll get different results. Add geo-variability to the mix, and standard rank tracking falls apart. That’s why we build custom stacks