Measuring AI search isn't like tracking traditional SERPs. Answers are...

https://www.deltabookmarks.win/ai-visibility-is-hard-because-answers-are-non-deterministic-and-vary-wildly-by

Measuring AI search isn't like tracking traditional SERPs. Answers are inherently non-deterministic, and extreme geo variability means a query in London yields entirely different citations than one in New York