Most content dies because it lacks a hook for the feed. Stop treating social...

https://source-wiki.win/index.php/From_Silence_to_Signal:_How_to_Get_Your_First_Few_Shares_on_a_New_Blog_Post

Most content dies because it lacks a hook for the feed. Stop treating social like a broadcast channel. People only share what makes them feel smart or connected, yet 90 percent of B2B content gets zero shares