Most SEO agencies are still stuck in the blue-link era while Google is moving...

https://blogfreely.net/murciajpvo/aeo-for-regulated-industries-why-your-traditional-agency-strategy-is-failing

Most SEO agencies are still stuck in the blue-link era while Google is moving to AI Overviews. If your current partner isn't optimizing for citations and structured data, you’re missing the boat