소셜 인플루언서를 활용한 마케팅도 더욱 활발하다. 인플루언서란 블로그, 아프리카TV, 페이스북, 트위터, 인스타그램 등 여러 소셜 플랫폼에서 활동하고, 다수인 구독자 혹은 팔로워를 보유하고 있으며, 저들에게 영향력을 미치는 청년들을 지목한다.
인스타그램은 개인적인 소통의 수단을 넘어서 기업 또는 소상공인들의 마케팅 채널로도 각광을 받고 있습니다. 인스타그램 마케팅은 양질의 콘텐츠를 지속적으로 유발하는 것 못지않게 중요해온 것이 있습니다. 바로 ‘팔로워’와 ‘좋아요’ 수이다.
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