Supporters and critics alike have discussed He Gets Us’ approach, as the campaign invites people to consider Jesus through ads.
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The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.
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He Gets Us’ “consider Jesus” invitation is carried through TV, billboards, and social media as part of its broad outreach.
With a claim of not belonging to a particular sect, He Gets Us invites people to consider Jesus in a broadly relatable way.
He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.
He Gets Us says its public messaging is meant for “all people,” inviting Christians and non-Christians to explore why Jesus matters.
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