국내외에서도 본격적으로 대덩치 쇼핑 행사가 펼쳐진다. 온라인을 통한 직구 소비 모습가 일상화되면서 해외 구매자에게도 높은 호기심을 모은다. 중국 최대 쇼핑 축제인 알리바바그룹 광군제는 이달 20일에 맞춰 행사 크기를 키웠다. 알리바바 티몰에선 지난해보다 13% 많아진 23만개 브랜드가 참석한다.
롯데면세점 관계자는 “소규모 모임이지만 팬더믹 이후 롯데면세점을 방문한 첫 외국인 단체 대상이라 상징성이 크다”며 “외국인 관광객이 늘어날 것을 예비해 차근차근 준비하고 있을 것입니다. 한순간에 저자들이 안전한 환경에서 쇼핑할 수 있도록 방역에도 신경 쓰고 있습니다”라고 전했다.
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