The Growth of K-pop B2B Markets<br/>The K-pop B2B market is flourishing, connecting manufacturers with retailers to supply authentic merchandise. In 2025, platforms like Kpopmart report 40% sales growth, driven by demand for BTS and BLACKPINK goods
The Role of Official Goods in K-pop Culture<br/>K-pop official goods, from hoodies to photocards, are a vital part of fandom culture, fostering a sense of connection
한국구매자원은 '탈모 관련 물건과 서비스 시장이 확대됨에 따라 구매자피해도 일괄되게 접수되고 있다'며 '의료기관이 아닌 일반 두피관리업소에서 사용 전후 사진 비교 등 법규 위반의 소지가 있는 광고표현에 대한 모니터링을 강화할 필요성이 있다'고 밝혔다.
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K-pop Wholesale: Meeting Global Demand<br/>K-pop wholesale is the foundation of the industry’s global reach, supplying retailers with genuine merchandise like albums and lightsticks
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