Personalization is no longer a nice-to-have; it’s how we expect digital...

https://highstylife.com/why-do-platforms-invest-so-much-in-personalization-technology/

Personalization is no longer a nice-to-have; it’s how we expect digital experiences to work. From streaming services suggesting shows you'll love to fitness apps tailoring workouts just for you, smart algorithms make everything feel made-to-measure