Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more...

https://zulu-wiki.win/index.php/Why_LLMs_Need_Structured_Data_to_Recommend_Brands:_The_New_Currency_of_Visibility

Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more zero-click results, you need AI visibility metrics. Prioritize live dashboards and schema-first content. Stop chasing vanity rankings and measure your presence in LLM answers.