Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop as users get answers without ever clicking through. We are in a zero-click reality. Stop paying for stale, late monthly reports