Retainers usually cap your margins at 30% because you’re trapped selling hours....

https://www.booknose.win/relying-solely-on-client-retainers-keeps-your-margins-stuck-at-30-percent-if

Retainers usually cap your margins at 30% because you’re trapped selling hours. When you turn your agency into a lab and build your own tools, you can hit 70%+ software margins. Stop grinding for service fees and start building something that scales.