Search is shifting from a list of links to direct, conversational answers....

https://highstylife.com/the-death-of-keyword-stuffing-how-to-build-intent-driven-content-for-an-agent-first-world/

Search is shifting from a list of links to direct, conversational answers. Agent-first search means tools like ChatGPT now synthesize information to solve problems instantly. If you ignore this, you disappear from the conversation