Short brand names work better in digital gaming because they fit neatly in...

https://landensexpertnews.scriblorax.com/posts/hard-consonants-vs-soft-sounds-for-a-short-brand-name-in-digital-gaming-naming

Short brand names work better in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot. They’re simple to pronounce and remember, which helps players talk about the game and find it quickly in searches