The era of the "SEO consultant" is dying. Meet the European builder-operators...

https://www.tumblr.com/weepingmountainzealot/815697118114250752/the-great-seo-reset-why-university-partnerships

The era of the "SEO consultant" is dying. Meet the European builder-operators replacing fluff with proprietary tools and rigorous research. If you’re still hiring agencies based on slide decks, you’re losing. It’s time to vet for technical engineering.