The negotiation process can be emotional; therefore

https://studio-5.financialcontent.com/gatehouse.rrstar/news/article/marketersmedia-2026-7-25-las-vegas-broker-steve-ord-featured-on-cover-of-real-producers-magazine-following-q1-market-ranking

The negotiation process can be emotional; therefore, skilled real estate agents act as mediators who keep discussions focused on achieving favorable outcomes for their clients.