Traditional rank tracking is obsolete because AI Overviews are fundamentally...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is obsolete because AI Overviews are fundamentally changing how users interact with search. In Europe, we’re seeing a 30% drop in click-through rates as zero-click searches become the norm