Vetting an ORM firm is high-stakes for founders. Don't fall for vague promises....

https://spark-wiki.win/index.php/How_Long_Does_Suppression_SEO_Take%3F_A_Founder%E2%80%99s_Guide_to_Managing_Negative_Search_Results

Vetting an ORM firm is high-stakes for founders. Don't fall for vague promises. You need to distinguish between content removal—which is permanent—and suppression, which is temporary. Insist on a written scope that defines exactly what they will touch