When negative content hits your search results or review pages, your first...

https://iad.portfolio.instructure.com/shared/5e343f2af3a5f3436d21bc8696e73a3840b2de39e9612283

When negative content hits your search results or review pages, your first instinct might be to fire back. Don't. Reacting emotionally often inflames the situation and scares off potential customers