Why do some discontinued Rolex models sell well above their original price?...

https://readharvesty.com/s/z8Ut1OJ5ywiwdqgNcPzLx

Why do some discontinued Rolex models sell well above their original price? Take the Kermit 16610LV and the Hulk 116610LV. Both were phased out but still command top dollar thanks to their unique looks and collector appeal